ALPHA Sales Mastery
A practical 2-day system for solopreneurs and SME owners to attract, present, and close deals with confidence, without feeling pushy or “salesy.”
When
TBA
Where
TBA
About This Program
ALPHA Sales Mastery is a practical, no-theory 2-day program designed to give solopreneurs and SME owners a repeatable system to attract, present, and close deals with confidence — without feeling pushy or “salesy.” Every module runs the same loop: teach the concept, demonstrate it live, then practise it in role-play. You will learn how to:
Build a simple, repeatable sales process using the ALPHA framework, instead of relying on ad-hoc selling
Use AI tools to research prospects and craft personalised outreach that sounds relevant
Ask better discovery questions to uncover what prospects actually need before pitching
Present offers in terms of value, and handle common objections calmly and professionally
Confidently ask for the sale and follow up systematically, without feeling pushy
Why Should Attend?
This program is built for solopreneurs, SME owners, founders, and small teams who sell directly to their own clients and want a repeatable system instead of relying on instinct, mood, or personality. Here’s why you shouldn’t miss this:
Solopreneurs & SME Owners — For owners who sell directly to clients and need a process they can run themselves, without hiring a sales team.
Founders Who Sell Ad-Hoc — Perfect for founders who want one repeatable framework to replace inconsistent, improvised selling.
Owners Intimidated by "The Ask" — Ideal for anyone who avoids objections or hesitates to close, and loses winnable deals to silence and "let me think about it."
Small Teams Adopting AI — For teams who want practical, hands-on AI prospecting skills they can apply the next business day, not a theory lecture.
Anyone Burned by Generic Sales Training — For those tired of courses that don't stick, because every module here is taught, demonstrated, then practised live in role-play.
2-Day Training Schedule
Two days, mapped hour by hour — from attracting the right prospects to asking for the sale.
Day 1 — Attract, Connect, Understand
9:00 AM
9:30 AM
Welcome & Sales Mindset for Owners
- Reframing sales as a system, not a personality trait
- ALPHA framework overview
9:30 AM
12:30 PM
Module 1: Attract Prospects + Build Rapport
- Where SME prospects really come from: referrals, warm networks, existing customers
- Rapport fundamentals: mirroring, common ground, tone-matching
- AI-powered prospecting: research, ICP, personalised outreach
- Hands-on lab: research one real prospect and draft a live opener
12:30 PM
1:30 PM
Lunch
1:30 PM
3:30 PM
Module 2: Leverage Questions to Discover Needs
- Open vs. closed questions
- SPIN-lite discovery
- Active listening
- Paired role-play
3:30 PM
3:45 PM
Break
3:45 PM
5:00 PM
Applied Practice: Attract → Rapport → Discover
- Live end-to-end mini scenario
- Peer and trainer feedback
5:00 PM
5:15 PM
Wrap-up + Homework Brief
- Apply Attract + Discover to one real prospect before Day 2
Day 2 — Present, Handle Resistance, Close
9:00 AM
9:15 AM
Recap Day 1 + Homework Debrief
- What worked on your real prospect
- Troubleshooting live cases
9:15 AM
11:15 AM
Module 3: Present Solutions to Match Value
- Features vs. benefits vs. value
- Tailored storytelling
- Role-play
11:30 AM
1:00 PM
Module 4: Handle Objections with Professionalism
- Price, trust and timing objections
- Acknowledge – Clarify – Respond – Confirm
- Live objection drills
2:00 PM
3:15 PM
Module 5: Ask for the Sale
- Trial closes and direct closes
- Handling silence after the ask
- Follow-up cadence for “not yet” prospects
3:30 PM
4:45 PM
Full ALPHA Simulation
- Complete A → L → P → H → A conversation
- Structured peer feedback using the ALPHA scorecard
4:45 PM
5:30 PM
Action Plan, Closing & Certificates
- Ideal Customer Profile + 3 outreach templates
- 30-day action plan
- Q&A and certificates
Choose How You Join
Two full days, capped class size, and a working sales system you can run the next business day.
STANDARD
Individual Seat
Self-funded
RM1,888
per pax
- Full 2-day ALPHA Sales Mastery program
- All workbooks, templates and AI toolkit
- Certificate of completion
- Non-HRDC — pay directly, no levy paperwork
HRDC CLAIMABLE
Individual Seat
Employer-funded
RM2,588
per pax
- Everything in the self-funded seat
- Claimable against your HRD Corp levy
- Full grant documentation handled for you
- For eligible Malaysian employers
BEST VALUE
Group of 3
Best per-seat rate
RM5,250
Total · RM1,750 per pax
- Three seats booked together
- Saves RM414 against three individual seats
- Your team practises role-play with each other
- Non-HRDC — talk to us for larger groups
HRD Corp claimable for eligible Malaysian employers • Group rate shown is for 3 pax booked together • Larger groups and in-house runs quoted on request • Dates and venue confirmed upon booking
Register Now
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